Business Strategy / Design Thinking
Innovation Unrated: On Design Thinking
After nearly 20 years helping teams solve hard problems, one thing became clear.
Most innovation efforts fail quietl, not because people don’t care, but because the thinking gets soft when it matters most.
This book challenges how we use Design Thinking when things get complicated, political, and urgent.
It’s a collection of stories, hard lessons, and quiet truths from the front lines of digital transformation, where clarity has to survive pressure.