Books.

Ideas on design, innovation, organizations and the decisions that shape what gets built.

Concept cover for Simple by Ricardo Toledo

Coming soon

Simple

A book about the hidden cost of complexity and why the strongest ideas often feel obvious once someone finally sees them.

Concept cover for Innovation Unrated: On the Double Diamond by Ricardo Toledo

Coming soon

Innovation Unrated:
On the Double Diamond

A practical examination of what the Double Diamond gets right, where teams misuse it and what happens beyond the diagram.